It was a “new” truck from the DC Department of Public Works (DPW). Written on the side of the truck was the tagline for DPW – “The Preferred Choice.”
I developed that slogan.
My colleague, Cynthia O. Pace, and I were meeting with the then Interim Director of DPW, and we were making a pitch to him to undertake an organizational change initiative.
There was a big push for governments to outsource services at that time. The Interim Director was against that trend.
During our conversation, I asked him what his vision for DPW was. He said something to the effect that he wanted DPW to be the “Agency of Choice.”
I offered “The Preferred Choice.”
That tagline stuck, and it became the organizing theme for our work with DPW that spanned several years.
I finally got around to looking through my e-files. I located a November 2004 Draft of our concept. I’m sharing it with you.